| 28-06-2007 |
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| Chocolate tablets WITHOUT SUGAR |
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Continuing to innovate, but without losing sight of the brand´s origins and traditions, Elgorriaga launches its new range of chocolate tablets WITHOUT SUGAR. Quality of flavour, Swiss origin, texture and intensity, are the main characteristics of this new range of Swiss chocolates WITHOUT SUGAR. A treat that is perfect for those that like to take care of themselves or cannot have sugar, but who still deserve to enjoy the intense flavour of great chocolate. These chocolate tablets contain less sugar than conventional tablets. Elgorriaga decided to enter into the new category of chocolate tablets without sugar, a segment experiencing high growth rates that represents 3% of chocolate tablet market in volume, and 6% in value. The tablets are presented in attractive packaging which clearly expresses the market position of the product and its promise. The range is comprised of three varieties:
• Milk chocolate: creamy and with all the flavour of milk and the select cocoa used in elgorriaga chocolates.
• Milk chocolate with hazelnuts: all the body and texture of our chocolate with everyone´s favourite nut.
• Dark chocolate: 72% of the best coca mix to satisfy even the most demanding palates.
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